Baskin Robbins BRight Choices! Yay!

Get ready for some yummy, lowfat treats this summer! Baskin Robbins just came out with a more extensive line of ice creams, frozen yogurts & sorbets that are running around 130 -140 calories per scoop, AND with more flavors than the typical gross ones that most ice cream shops offer. I’m eyeing the Raspberry Chip and Butter Almond Crunch for sure. The Vanilla frozen yogurt is only 90 calories per scoop, and will be perfect to get a pint to take home for some fresh smoothies with yummy fruit when the weather warms up.

To kick-off the season of making New Year’s resolutions, Baskin-Robbins®, America’s favorite neighborhood ice cream shop, is ringing in the New Year with the introduction of BRight Choices treats. BRight Choices are better-for-you light ice cream options including fat free, dairy free, no sugar added and light ice cream offerings. BRight Choices flavors have all the great taste and quality customers expect from Baskin-Robbins but with less guilt. It’s a great option for moms looking for a healthier option while out with their kids.

Be sure to sign up for their Birthday Club program to get a free scoop on your birthday, as well as a discount on a birthday cake (which I totally will not use, but it’s great to sign up for your kids!).

To celebrate the launch of BRight Choices, Baskin-Robbins is celebrating the bright choices customers make each day with BRight Choices Day on Jan. 15, 2009. On BRight Choices Day, participating Baskin-Robbins shops nationwide will offer a free BRight Choices scoop to any customer with proof of a gym membership. BRight Choices flavors are indicated by a pink star decal.