You know what? They just opened a new Pinkberry pretty close to the house, and I just KNEW it was going to be uber-crowded…but it’s not. I haven’t actually been, because I’m committed to my active live cultures for general well being and basically assuming that frozen yogurt doesn’t contain any (total assumption mind you) BUT upon doing some research, found this shocking info that somehow totally escaped my nosy character!
Frozen yogurt CAN contain active live cultures, its just that pinkberry didn’t, but now, after the class action lawsuit was filed & settled, it does.
In an e-mail message, Pinkberry’s chief executive, Ron Graves, said: “In the company’s early days some of its point-of-sale material contained the words ‘all natural’ — which was an honest mistake by the founders. The yogurt used was ‘all natural,’ which was the source of confusion.”
Pinkberry’s fiercest competitor, Red Mango, uses 14 ingredients in its frozen yogurt, the first of which is water. It also lists four types of active cultures. (Red Mango’s Web site has always listed the product’s ingredients.)
Both companies use nonfat dairy products, sweeteners, emulsifiers and acidifiers, but only Pinkberry’s frozen yogurt includes artificial colors and flavors. Guar gum, another ingredient, is commonly used in frozen desserts to slow the melting process. (Pinkberry’s Web site touts the product’s “pouty peaks,” which guar gum helps to achieve.)
Pinkberry and Red Mango now enjoy the Live and Active Cultures seal of the National Yogurt Association, certifying that their frozen yogurt contains at least 10 million live cultures per gram at the time of manufacture.
But the specific health effects of live cultures — now called probiotics — and how many of them are needed to provide a beneficial effect have not been determined.
In January another yogurt-related class action lawsuit was filed, against Dannon, challenging the company’s claims that the benefits of its trademarked probiotics were “clinically” and “scientifically” proven.
So there you have it…at the end of the day, you don’t really know who is lying, who is telling the truth, who’s stuff is good for you, or who’s stuff will dry your liver out or some other randomly horrific stuff. Happy go-gurting!!!
BTW- Staci had mentioned perhaps totally going hardcore and getting greek style plain yogurt and mixing in fresh fruit through a straining process or something to really eliminate all the additives and gunk that they put in there to get the slimy-smooth feel of the ‘gurt. And so now I know why Pinkberry is empty. There is a RedMango near my gym too - must try them out! Stay tuned!
So now, Pinkberry will have to be revoked from the SuperFoods category and be placed in a different one that is labeled more appropriately and house some other items who mislead consumers into buying into their marketing spiel. Not this time homies! We’re not gonna let that happen!
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